About Secret Training
Secret Training is the brainchild of European Champion Track Cyclist, Tim Lawson. An elite masters athlete, with over twenty years’ experience in developing the best sports nutrition products, working with athletes from beginners, right up to Olympic medalists and Pro Tour winners.
“Coming from the North West of England where there’s more rainfall than anywhere else in the UK, training in the most extreme of conditions, whether it’s the cross winds of Winter Hill or further afield in the blistering heat of Mount Teide, I needed a range of quality, trustworthy and dependable products, that worked wherever and whenever.” Obsessive and accident prone by his own admission, Tim’s had more than his fair share of spectacular spills which have kept him requiring regular sports therapy to keep him on his trusty steed.
“Having read the lengthy and often scary ingredients list on a variety of labels, it was clear there was scope to create better formulas and work towards a fully, ‘informed sport’ brand. Made for athletes, by athletes.”
Produced with a clear purpose to look after your personal care and nutrition, drilled down to the fundamental need of each of these products and using appropriate technology to provide effective race day solutions, prioritising the health and performance of the athlete. Developed and tested with highspeed track cyclists, in the mud of the world cup cyclo-cross circuit and on endurance rides, Secret Training was born.
For 2017 Secret Training is working with several high profile professional squads across Europe allowing us to support their riders as well as develop new products for our customers.
Our long standing relationship with JLT continues agian in 2017 and as well as always getting some high profile results from John Herety's men, working with the team also gives us lots of valuable feedback to help develop new products and strategies.
Another long standing link we have is with Madison Genesis. The UK based squad will continue to use STEALTH and STRIP products throughout 2017 as well as giving us great feedback to help develop new products.
A new name for 2017, the Irish focused Pro Continental Team has a mixture of youth and experience on their squad and includes the current National Road Champion, Adam Blythe. Ireland's first Professional Continental cycling team has been established by Irish businessman Rick Delaney and we are looking forward to working with the squad as they make their mark on the European race scene.
With both a Womens and Mens team for 2017, another new name we are proud to be associated with is Team Velo Concept. Bjarne Riis is the man behind this new suad who we look forward to working with during the year.